PRE-ORDER Canon PowerShot SX740 HS Digital Camera (Silver)

Canon PowerShot SX740 HS Digital Camera (Silver)

The Ultimate Pocket-Sized Superzoom for Travel and Vlogging

When you want the extreme magnification of a heavy telephoto lens without the back-breaking bulk of a traditional DSLR camera bag, the Canon PowerShot SX740 HS (Silver) is the ultimate travel companion. Designed to slip effortlessly into a jacket pocket or small purse, this remarkably slim camera hides a massive 40x optical zoom lens, allowing you to capture sweeping wide-angle landscapes and then instantly zoom in to capture the fine details of distant architectural landmarks or wildlife.

Despite its compact, travel-friendly footprint, the SX740 HS is packed with modern imaging technology. Driven by a 20.3-megapixel High-Sensitivity CMOS sensor and Canon’s powerful DIGIC 8 processor, it delivers vibrant, sharp photos and gorgeous 4K video. With a sleek silver finish, a 180-degree tilting screen for perfect selfies, and built-in Wi-Fi for instant smartphone sharing, it is the perfect "all-in-one" camera for documenting family vacations, concerts, and everyday adventures.

Why You'll Love This Camera

• Massive 40x Optical Zoom: The built-in lens provides a staggering 24-960mm equivalent focal range. You can photograph an entire mountain range and then smoothly zoom in to capture a single bird sitting in a distant tree. If you need even more reach, Canon's ZoomPlus technology digitally doubles the magnification to 80x with minimal quality loss.

• Crucial Image Stabilization: Zooming in to 960mm heavily amplifies the natural shake of your hands. The camera features advanced Dual Sensing Optical Image Stabilization to iron out hand tremors, ensuring your extreme telephoto shots remain tack-sharp and your videos are incredibly smooth.

• Vlogger-Friendly Flip Screen: The 3.0-inch rear LCD screen tilts fully up 180 degrees. This allows you to easily see yourself when recording vlog-style videos or framing high-quality selfies with friends.

• Stunning 4K Video: Capture your memories in cinematic detail. The camera shoots gorgeous 4K UHD video at 30 fps, and also offers Full HD 1080p video at up to 60 fps for smooth, fast-paced action. It even features a dedicated 4K Time-Lapse movie mode.

• High-Speed 10 fps Burst: Never miss a fleeting moment. Thanks to the DIGIC 8 processor, the camera can capture rapid-fire bursts of photos at up to 10 frames per second (or 7.4 fps with continuous autofocus tracking), making it surprisingly capable for capturing sports or running pets.

• Built-in Wi-Fi and Bluetooth: You don't need to wait until you get home to share your photos. Built-in wireless connectivity allows you to seamlessly transfer your images directly to your smartphone or tablet using the free Canon Camera Connect app for instant social media uploading.

Technical Specifications

Things to Note

To achieve its staggering 40x zoom reach in a pocketable body, this camera utilizes a small 1/2.3-inch image sensor. While excellent for well-lit daytime environments, its low-light performance is inherently limited. If you are shooting indoors without the built-in flash or capturing scenes at dusk, the camera will raise its ISO, which will introduce noticeable digital noise and grain into your photos. Furthermore, the camera only shoots JPEG images and does not support RAW capture.

Secondly, while the flip-up screen is great for composition, it is not a touchscreen. You cannot tap the screen to select a focus point or swipe through your images; all navigation must be done using the physical buttons and dials on the back of the camera.

For video creators, it is important to note that the camera does not feature a 3.5mm microphone jack or a hot shoe. You must rely entirely on the camera's built-in internal microphone for all audio recording.

Finally, the camera lacks an Electronic Viewfinder (EVF). You must compose all of your photos and videos using the rear LCD screen, which can sometimes be difficult to see in glaring, direct sunlight.